
Market Research
Authored by Joi Morgan
Business
9th - 12th Grade
Used 54+ times

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22 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is information collected about opinions and views called?
Quantitative data
Qualitative data
Segmentation
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of primary research?
Internet research
A focus group
Company reports
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an example of primary research?
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Downloading and viewing instructional videos on how to use a product
Primary Research
Secondary Research
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This is information that is useful and has already been collected for another purpose.
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
This is information that is collected for the first time to solve the problem being studied or for use in achieving the goal of the project.
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