Market Research

Why do businesses use market research?

• To identify customer needs

• To sell goods and services

• To advertise

What is information collected about opinions and views called?

• Quantitative data

• Qualitative data

• Segmentation

Which of the following is an example of primary research?

• Internet research

• A focus group

• Company reports

What is an example of primary research?

• Magazine
• Observation
• Newspaper
• Government statistics

Downloading and viewing instructional videos on how to use a product

• Primary Research

• Secondary Research

This is information that is useful and has already been collected for another purpose.

• Primary Data
• Secondary Data

This is information that is collected for the first time to solve the problem being studied or for use in achieving the goal of the project.

• Primary Data
• Secondary Data

This is a small number of people who are brought together to discuss elements of a specific issue or problem.

• Focus Group
• Observation
• Survey
• Test Market

Seeks open-ended responses. Answers questions about “why” and “how"

• Qualitative Research
• Quantitative Research
• Survey
• Questionnaire 

A common disadvantage of primary research for a startup is that:

• It is time-consuming to obtain
• It doesn't answer the questions asked
• It doesn't allow for qualitative questions
• It can't be done online