DPM10013 CHAPTER 3

Consumers are ___________ who buy products and services for themselves or on behalf of their households.

• Individuals

• Groups

• Teams

• Organizations

The ____________ pertains to buyers who purchase goods and services for consumption rather than resale.

• Business market

• Consumer market

• Industrial market

• Flea Market

Four types goods purchase by consumer market includes; fast moving consumer goods, soft goods, services and ______________.

• Medium goods

• Small goods

• Consumer durable goods

• Big goods

The characteristics of consumer goods are includes all below, EXCEPT:

• Geographically

• Demographically

• Behavioralistic

• Socially

The _____________ is defined as the selling of products and services to other businesses to be resold or used to make other items or services for sale.

• Consumer market

• Business market

• Flea market

• Garden market

A ___________ market is one in which a business advertises and sells its products directly to individual consumers. This is the largest type of business market because of its mass market of customers.

• Business-to business or "B2B"

• Service market

• Business-to-consumer or "B2C"

• Industrial market

___________ are those categorized as specialized areas of business that typically come with a degree of accountability in terms of licensing and certification. Examples include legal and medical services.

• Business-to-business market

• Service market

• Industrial market

• Professional services

__________ market has a focus on products, goods and services that are typically sold to other businesses rather than direct to consumers.

• Business-to-consumer market

• Business-to-business or "B2B"

• Service market

• Industrial market

_____________ sell industrial or production products, good and services to other business industries. These are often goods that are not marketed to consumers, such as raw materials like steel, glass and wood or large-scale goods such as multi-network computer systems.

• Industrial market

• Business-to-business market

• Service market

• Professional market

THREE (3) characteristics of business market includes; market structures and demand, decision process and ___________.

• Demographics

• Nature of buying process

• Types of products

• Types of services