IA5 Review

Which Function of Packaging focuses on making a product stand out, design of the package, and making a package visually appealing?

• Ensuring Safe Use

• Promoting/Sell the Product

• Promoting/Sell the Product

  Providing Information

• Meeting Customer Needs

The stages of a product life cycle are…

• Introduction, selling a lot, maturation, and decline

• Getting known, growth, maturation, and failing

• Introduction, growth, maturity, and decline

• Information, selling, maturation, failing

When a company decides to develop existing ideas and offer new products with similar characteristics they are embarking on

• Product Extension

• Product Modification

• Product Growth

• None of the above

A logo is an important part of branding because it gives a Brand

• Identity

• Style

• Opportunity

• Profits

The words “Fruit Loops”, this is an example of

• Trade Name

• Logo

• Brand Name

• Trademark

Select an option that best describes a disadvantage of branding.

• A business gains a huge following of loyal customers.

• The business’ products can be easily copied and sold for a much cheaper price.

• Higher prices can be charged when consumers become loyal to the brand.

• A business can save money on marketing once the product becomes a household name.

Select an option that best describes an advantage of branding

• Branding guarantees a profit.

• Higher prices can be charged when consumers become loyal to the brand.

• A business can change its name if it wants to.

• A business doesn’t have to make a new item.

 The use of cable boxes is becoming obsolete for Xfinity, but due to product extension of adding Xfinity streaming app and the company focusing on consumer satisfaction and competitive pricing. What stage of the Product Life Cycle is Xfinity is for both products.

• Growth, Growth

• Decline, Growth

• Decline, Introduction

• Growth, Maturity

The pandemic has made online education and online telehealth visits more popular for consumers. New companies offering these products and services are emerging. Marketers are spending large amounts of money developing these products and explaining how they work to consumers. Which stage of the product life cycle is this an example of?

• Introduction

• Growth

• Maturity

• Decline

 Internet-enabled appliances are becoming increasingly popular with consumers. You can purchase Smart refrigerators, stoves, washers and dryers, doorbells, thermostats, microwaves, etc. Marketers are stressing the features and benefits of owning these products in your home. Multiple brands are beginning to offer their versions of these Smart products. Which stage of the product life cycle is this an example of?

• Introduction

• Growth

• Maturity

• Decline