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IA5 Review

Authored by Ka-Teacha Bellamy

Business, Other

8th - 12th Grade

Used 2+ times

IA5 Review
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19 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which Function of Packaging focuses on making a product stand out, design of the package, and making a package visually appealing?

Ensuring Safe Use

Promoting/Sell the Product

Promoting/Sell the Product

Providing Information

Meeting Customer Needs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The stages of a product life cycle are…

Introduction, selling a lot, maturation, and decline

Getting known, growth, maturation, and failing

Introduction, growth, maturity, and decline

Information, selling, maturation, failing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a company decides to develop existing ideas and offer new products with similar characteristics they are embarking on

Product Extension

Product Modification

Product Growth

None of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A logo is an important part of branding because it gives a Brand

Identity

Style

Opportunity

Profits

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The words “Fruit Loops”, this is an example of

Trade Name

Logo

Brand Name

Trademark

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Select an option that best describes a disadvantage of branding.

A business gains a huge following of loyal customers.

The business’ products can be easily copied and sold for a much cheaper price.

Higher prices can be charged when consumers become loyal to the brand.

A business can save money on marketing once the product becomes a household name.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Select an option that best describes an advantage of branding

Branding guarantees a profit.

Higher prices can be charged when consumers become loyal to the brand.

A business can change its name if it wants to.

A business doesn’t have to make a new item.

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