Principles of Marketing

  ----- is the first stage in the  life of product.

  

• Growth

•   Introduction

•    Maturity

• Decline

Maria has started a lawn care service about a year ago. She did good work and her customers spread the word. Sales are increasing quickly! What stage of the product life cycle is described in this example?

• Growth

• Introduction

• Maturity

• Decline

    In  the  ------- stage the sales are at the peak and further increase is not possible.

• Growth

• Introduction

• Saturation

• Decline

What is the difference between a customer and a consumer?

          

• A customer buys specialty products, while a consumer buys convenience products. 

• A consumer buys a product either to resell it or make it into another product.

• A customer buys products, while a consumer uses products.

----- is the final stage of product planning.

• Concept testing 

• Test Marketing

• Commercialization

------ is the first step for an entire marketing programme.

• Product plan

• Concept testing

• Test Marketing

What is a product line?

• A name, term, symbol, design, or any such combination that is used to distinguish a company and its products

• A group of products that are closely related to each other

• Items that are sold to businesses in order to make other products or resell.

----- and ----- concepts help us to understand the relationship among a company different products

• Product line and product mix

• Product plan and product mix

• Product line and product plan

------ is a group of products.

• product line

• Product mix

• Product plan

A producer announced that on purchase of a particular product another product will be provided at less rate is

• Discount

• Quantity gift

• Cheap bargain

• Promotion mix