Social Media Marketing Review

True or False: With the help of social media, the online world today has shifted from a one-to-many to a one-to-one method of interaction.

• True

• False

True or False: One to one marketing includes tailored plans for each customer. Allowing for relationships to develop between company and consumer.

• True

• False

True or False: One to many marketing is considered direct marketing because it focuses directly on the consumer over many platforms.

• True

• False

True or False: Out-bound marketing tries to reach consumers through general media advertising as well as through in-person contact.

• True

• False

True or False: In-bound marketing focuses on attracting customers via customer-created Internet content.

• True

• False

True or False: Content marketing is a form of marketing that involves creating and sharing online material that specifically promotes your brand.

• True

• False

True or False: The key to success for any business on social media is how it connects with their audience on an authentic level.

• True

• False

True or False: A good habit to get into is posting 75 percent promotional content and 25 percent non-promotional content on social media.

• True

• False

True or False: Knowing your target audience is NOT important for a social media campaign.

• True

• False

True or False: Increasing customer interactions improves brand loyalty and perceptions.

• True

• False