Marketing Mix

Relates to the physical premises, area, or space within which customers engage with company representatives.

The item meets the consumer's needs or desires.

The amount customers are charged to use/buy the good or service;

Involves determining where the product will be available for consumers to purchase.

The advertisement tools used.

Represents the method of providing client services.

Refers to the employees who represent the organization by interacting with clients and customers.

Also known as the distribution channels

Set of activities, tactics, actions, and strategies used by businesses to promote their brand, products, and services in the market.

Are considered as the strategic P’s