Marketing Mix

Relates to the physical premises, area, or space within which customers engage with company representatives.

• Product

• Place

• Physical Evidence

• People

The item meets the consumer's needs or desires.

• Product

• Place

• Physical Evidence

• People

The amount customers are charged to use/buy the good or service;

• Product

• Place

• Price

• People

Involves determining where the product will be available for consumers to purchase.

• Product

• Place

• Price

• People

The advertisement tools used.

• Promotion

• Place

• Price

• People

Represents the method of providing client services.

• Promotion

• Place

• Process

• People

Refers to the employees who represent the organization by interacting with clients and customers.

• Promotion

• Place

• Process

• People

Also known as the distribution channels

• Promotion

• Place

• Process

• People

Set of activities, tactics, actions, and strategies used by businesses to promote their brand, products, and services in the market.

• Marketing Mix

• Place

• Process

• People

Are considered as the strategic P’s

• Product, Place and Peope

• Product, Place and Promotion

• Product, Place and Price

• Product, Place and Physical Evidence