G1 Business Studies Review 01 to 10

is the special feature of a product that differentiates it from the products of competitors.

• USB

• Brand name

• USP

• Brand

  Loyalty

is the unique name of a product that distinguishes it from other brands.

• Packaging

• Brand

  Loyalty

• Public Limited

  Company

• Brand

  Name

is the physical container or wrapping for a product. It is also used for promotion and selling appeal.

• AGM

• Packaging

• Partnership

  Agreement

• Marketing Mix

is a term that is used to describe all the activities which go into marketing a product or service. These activities are often summarized as the four Ps – product, price, place, and promotion.

• Extension strategy

• Primary Research

• Market Research

• Marketing Mix

describes the stages a product will pass through from its introduction, through its growth until it is mature, and then finally its decline.

• Product Oriented Business

• The product life cycle

• Market Oriented Business

• Public Corporations

is the group of people who are selected to respond to a market research exercise.

• A sample

• A questionnaire

• A interview

• A research

is a financial plan for the marketing of a product or product range for some specified period of time.

• Marketing Strategy

• A marketing budget

• Marketing Mix

• Market-oriented business

is the process of gathering, analyzing, and interpreting information about a market.

• Marketing Strategy

• Marketing

  Plan

• Marketing

  Mix

• Market research

is identifying customer wants and satisfying them profitably.

• Selection

• Marketing

• Recruitment

• USP

is when existing customers continually buy products from the same business.

• Customer needs

• Customer loyalty

• Customer feedback

• Ideal Customer