Boston Consulting Group

The Boston matrix could be useful for a business trying to manage a diverse range of products in its portfolio.

• True

• False

Products that have low market share in a high growth market are known as question marks.

• True

• False

Assuming that stars maintain their relative market share they will eventually become cash cows.

• True

• False

According to the Boston matrix, a firm that has too many dogs will suffer from poor cash flow.

• True

• False

Portfolio management is not used to achieve which of the following goals?

• Maximizing the profitability of the product portfolio

• Supporting the overall corporate strategy

• To determine customer perceptions of the product portfolio

• To provide balance in a firm's product portfolio

Products that have suffered from relatively inferior marketing or product quality are known as

• Dogs

• Cash cows

• Stars

• Wild cards

Products that have high market share in a low growth market are known as

• Cash cows

• Dogs

• Problem children

• Stars

Match the product category, cash cows, dogs, stars, and question marks, with its stage in the product life cycle. Write down the correct order:

A. Launch B. Growth C. Maturity D. Decline