Entre 3.01-3.02

Which marketing element:

A flake cereal becomes a strawberry flake cereal.

• place

• product

• price

• promotion

____ provides the information that is necessary for companies to correctly position their product in the marketplace and offer the best combination of product, price, place/distribution, promotion, and person.

• Market Research
• Promotion
• Marketing
• Pricing

____ refers to goods/services produced for sale, it should also relate to the needs and wants of the customers 

• Marketing
• Promotion
• Price
• Product

When determining its hiring needs, a business must first consider its financial status and which needs?

• productivity

• secondary

• uniform

• temporary

The stage in which the entrepreneur generates ideas, recognizes opportunities, and determines the feasibility of ideas, markets, ventures, etc.

• Actualization
• Discovery
• Harvesting
• Concept Development

A written description of the purpose of a company and the management’s philosophy.

• Harvesting
• Mission Statement
• Resourcing
• Actualization

Which type of information can be obtained from a business's organizational chart?

• a schedule of salaries

• the design of the job

• the chain of command

• a description of each job

A business that has a short-term need for more employees should consider hiring which workers?

• overtime

• full time

• temporary

• permanent

A salesperson calls to set up a meeting with a customer.

• tactic

• goal

• advertise

• strategy

Which marketing element:

A customer orders a product online.

• place

• price

• promotion

• product