Tourism Marketing

1. Which one is not the element of marketing planning?

• Policies

• Programs

• Budgets

• People

Marketing concepts focus on______?

• Customers

• Money

• Needs & wants of customers

• Market

The “S” in the SMART principle stands for:

• Smart

• Special

• Specific

• Sensible

When did “Marketing” first emerge?

• The 18th century

• The 19th century

• The 20th century

• The 21st century

How many characteristics of tourism marketing are there?

• 1

• 2

• 3

• 4

How many steps are there in Marketing Planning?

• 6 steps

• 5 steps

• 4 steps

• 7 steps

“The tourist buys the experience and does not own the product.”

• True

• False

“The tourism product can be stored.”

• True

• False

What is the focus of marketing?

• Profits

• Seller's wants

• Customer's needs

• Reputation

“Marketing can start before goods/services are produced”

• True

• False