External influences (PESTEL, Porter)

What is a PESTLE analysis?

• To check external factors (outside of a business) that can influence your marketing activity

• To check internal factors (inside of a business) that can influence your marketing activity

When is PESTLE analysis useful?

• When closing a business

• When hiring new staff

• When starting a new business

What do we check in 'Political Analysis' in PESTLE?

• Evaluating trends in society and culture that can affect the business

• Checking government. decisions which can effect your business

• Analysing the strength of an economy

• Analysing changes in technology that can impact your business

• Examining the law to understand how it can influence the business

Parents cannot afford after school clubs due to cost of living increasing

• Political

• Economic

• Social

• Technological

• Environmental/Ethics

Child protection legislation

• Political

• Economic

• Social

• Legal

• Environmental/Ethics

Decrease/Increase in birth rate affecting school admissions

• Political

• Economic

• Social

• Technological

• Legal

PESTLE is a situational analysis tool which helps a business to analyse the external factors that affect their business.

• True

• False

'S' is for social, which of these social factors do you think could affect your business, tick all that apply:

• Population growth

• Age distribution of the population

• Cultural barriers

• Trends

What is Porters first name?

• Michael

• John

• Richard

• Simon

In Porter's Five Forces, the 'threat of new entrants' relates to:

• Barriers to entry

• Substitutes

• Switching costs

• Buyer power