Principles of Marketing (review 2)

Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products?

• A) exclusive

• B) selective

• C) intensive

• D) administered

• E) corporate

Sometimes a producer chooses only a few dealers in a territory to distribute its products or services. Generally these dealers are given a right to ________ distribution.

• A) exclusive

• B) selective

• C) intensive

• D) administered

• E) corporate

A company's total marketing communications mix is also called its promotion mix.

• A) True

• B) False

Informative ads are used primarily in the growth stage of the product life cycle

• A) True

• B) False

Weekend advertisements for Home Depot encourage consumers to visit the store

immediately. Home Depot is practicing reminder advertising

• True

• False

Which product will most likely be exclusively distributed?

• A) BMW cars

• B) Levi's blue jeans

• C) Bazooka bubble gum

• D) Prairie Farms yogurt

• E) Coca-Cola

Chewing gum is stocked in many outlets in the same market or community; in fact, it is placed in as many outlets as possible. This is an example of ________ distribution

• A) exclusive

• B) selective

• C) multichannel

• D) intensive

Max Samuelson is a high-end fashion designer who markets his clothing lines through a limited number of highly reputable retailers. Max uses ________.

• A) exclusive distribution

• B) tying agreements

• C) exclusive territorial agreements

• D) exclusive dealing

In creating customer value, it is more important for a company to build relationships with downstream channel partners than with upstream supplier partners.

• a) True

• b) False

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• A) the marketing environment

• B) the cultural environment

• C) strategic planning

• D) target markets

• E) the marketing mix