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Branding

Authored by Bo Gao

Social Studies

1st - 3rd Grade

Used 3+ times

Branding
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8 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A brand cannot be represented by which of the following?

A logo

A product

A symbol

Packaging

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which if the following does not refer to the importance of branding?

It allows firms to charge above-average price

It allows firms to charge lower prices to attract more sales

It encourages repeat purchase and customer loyalty

It generates a unique character or association for a product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When customers are reluctant to switch away from purchasing their favorite brand of a particular product, this is

brand awareness

brand development

brand leadership

brand loyalty

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brands such as Gucci, Tiffany&Co., and Rolex are perceived as being high in quality and high in price, these brands are known as

brand extension

cowboy brands

economy brands

premium brands

5.

FILL IN THE BLANK QUESTION

1 min • 1 pt

____________ is a prerequisite to brand development.

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is not the advantage of brand development?

Enlarge the brand name to boost sales

Extend the product life cycle

Become so famous that lead to generic brands

have competitive

edge over rivals

7.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Raising brand awareness is of particular importance

during the ______ stage of a product's life cycle.

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