Branding

A brand cannot be represented by which of the following?

• A logo

• A product

• A symbol

• Packaging

Which if the following does not refer to the importance of branding?

• It allows firms to charge above-average price

• It allows firms to charge lower prices to attract more sales

• It encourages repeat purchase and customer loyalty

• It generates a unique character or association for a product

When customers are reluctant to switch away from purchasing their favorite brand of a particular product, this is

• brand awareness

• brand development

• brand leadership

• brand loyalty

Brands such as Gucci, Tiffany&Co., and Rolex are perceived as being high in quality and high in price, these brands are known as

• brand extension

• cowboy brands

• economy brands

• premium brands

(a)   is a prerequisite to brand development.

Which of the following is not the advantage of brand development?

• Enlarge the brand name to boost sales

• Extend the product life cycle

• Become so famous that lead to generic brands

• have competitive

  edge over rivals

Raising brand awareness is of particular importance

during the (a)   stage of a product's life cycle.

The opposite of brand loyalty is (a)   .