TOPIC 2_VALUE OF THE DIGITAL CUSTOMER

In the Acquisition Funnel: Catching is about making the first contact with your actual clients and turning those complete strangers into  acquaintances.

• True

• False

In the Conversion Step is important to....

• Focus in the right metric

• Fast website

• Good customer service

• Appropriate in-store physical experience

Which of the following is not a tip for a good CTA?

• Use inline validation

• Communicate your payment methods

• Keep it simple and visual

• Focus in the right metric

If you’re a Facebook user, you’re measured using CPA. If you’re a Facebook advertiser, you’re measured using CAC.

• True

• False

Which of the following statements is correct?

• In a balanced business, your CAC is higher than your Customer Lifetime Value (LTV).

• In a balanced business, your CAC is equal than your Customer Lifetime Value (LTV).

• In a balanced business, your CAC is lower than your Customer Lifetime Value (LTV).