Unit 5 EXAM Principles of Marketing CH:16-19

Unit 5 EXAM Principles of Marketing CH:16-19

9th - 12th Grade

45 Qs

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Unit 5 EXAM Principles of Marketing CH:16-19

Unit 5 EXAM Principles of Marketing CH:16-19

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

marvin harness

Used 6+ times

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45 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Publication targeted for professionals with an interest in a particular field

Trade Magazine

Bill Board

Specialty Media

Media Plans

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Useful products imprinted with an advertiser’s name

Standard Rate and Data Service

media planning

billboard

specialty media

trade magazine

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Type of print media that can be restricted in certain locations

Standard Rate and Data Service

media planning

billboard

specialty media

trade magazine

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

printed posters on subways, buses, and trains

shopper

Internet advertising

contract rate

transit advertising

promotional advertising

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

ads combined with animation, video, sound, interactivity

shopper

Internet advertising

contract rate

transit advertising

promotional advertising

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

a special newspaper containing no editorial content

shopper

Internet advertising

contract rate

transit advertising

promotional advertising

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A newspaper advertisement that includes art, photos, copy, and a logo is called a(n) ____________________ advertisement.

Display

Full Page

Color

Banner

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