Unit 5 EXAM Principles of Marketing CH:16-19

Publication targeted for professionals with an interest in a particular field

• Trade Magazine

• Bill Board

• Specialty Media

• Media Plans

Useful products imprinted with an advertiser’s name

• Standard Rate and Data Service

• media planning

• billboard

• specialty media

• trade magazine

Type of print media that can be restricted in certain locations

• Standard Rate and Data Service

• media planning

• billboard

• specialty media

• trade magazine

printed posters on subways, buses, and trains

• shopper

• Internet advertising

• contract rate

• transit advertising

• promotional advertising

ads combined with animation, video, sound, interactivity

• shopper

• Internet advertising

• contract rate

• transit advertising

• promotional advertising

a special newspaper containing no editorial content

• shopper

• Internet advertising

• contract rate

• transit advertising

• promotional advertising

A newspaper advertisement that includes art, photos, copy, and a logo is called a(n) ____________________ advertisement.

• Display

• Full Page

• Color

• Banner

The rate that a magazine charges for its advertising space is based on the magazine's ____________________.

• Popularity

• Circulation

• Pages Read

• Distance from the Factory

Magazines that are read for personal pleasure or interest such as Road and Track, People, and Seventeen would be

classified as ____________________ magazines.

• Retailer

• Wholesaler

• Consumer

• Factory

With what group is direct-mail advertising most effective?

• business-to-business customers

• existing customers

• potential customers

• target consumers