Final Review

Retailers, wholesales and agents are:

• Channels of distribution

• Intermediaries

• Factors for designing a distribution channel

In this type of distribution, there are maximum number of outlets, target outlets, consumer convenience products, high number of purchasers, high purchase frequency, impulsive purchase and low price

• Intensive Distribution

• Exclusive Distribution

• Selective Distribution

Method of disseminating goods or services to end-users

• Distribution strategies

• Direct Distribution

• Indirect Distribution

Move products and services from businesses to consumers and to other businesses.

• Channels of distribution

• Intermediaries

• Factors for designing a distribution channel

Manufacturers directly sell and send products to consumers (by e-commerce, catalogs, phone orders, etc)

• Distribution Strategies

• Direct Distribution

• Indirect Distribution

Strategies involve intermediaries that assist in the logistics and placement of products so that they reach customers swiftly and in an optimal location based on consumer habits and preferences.

• Distribution Strategies

• Direct Distribution

• Indirect Distribution

This is a method used to obtain the initial feasible solution for the transportation problem. Here, the allocation begins with the cell which has the minimum cost. The lower cost cells are chosen over the higher-cost cell with the objective to have the least cost of transportation.

• North West Corner Method (NWCM)

• Least Cost Method (LCM)

• Vogel’s Approximation Method (VAM)

In this type of distribution, there are relatively few customers, limited retail outlets, close retailer/customer relationship, special products, infrequent purchase, high involvement and planned purchase, high price

• Intensive Distribution

• Exclusive Distribution

• Selective Distribution

Market, product and competitive characteristics and company resources are:

• Channels of distribution

• Intermediaries

• Factors for designing a distribution channel

It is a method adopted to compute the initial feasible solution of the transportation problem. The name is given because the basic variables are selected from the extreme left corner

• North West Corner Method (NWCM)

• Least Cost Method (LCM)

• Vogel’s Approximation Method (VAM)