Find Features, Boost Benefits LAP Test
Quiz
•
Other
•
9th - 12th Grade
•
Practice Problem
•
Medium
Flexcia Dowell
Used 20+ times
FREE Resource
Enhance your content in a minute
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Feature-benefit selling should always occur
before the sales dialogue.
.
during the sales presentation.
after the product demonstration.
before the sales presentation
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A salesperson points out that a delivery van has a driver’s side air bag. The salesperson has identified a product
objection.
option.
benefit.
feature.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A new sports car has bright red paint. The bright paint is a feature rather than a benefit of the car because
it provides satisfaction to the customer.
most people prefer red sports cars.
most people prefer red sports cars.
it is a physical characteristic of the car.
cars can be painted any color.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A salesperson who tells a customer that a particular product will be easy to keep clean has presented a
product demonstration.
customer benefit.
service guarantee.
customer characteristic.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A salesperson said, “As you can see, the larger capacity of these washing machines will enable you to wash more clothes at one time.” The salesperson has identified what type of benefit for the product?
Exclusive
Obvious
Unique
Hidden
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Your company’s product has an exclusive feature that is not offered by similar products on the market. For consumers, this product provides a(n)
unique benefit.
.
absolute advantage.
comparable value.
irresistible bargain
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
While explaining the price difference between two garden hoses, a salesperson said, “Although they look alike, this one is more durable. It is made of higher quality material which is guaranteed for 20 years.” The salesperson has identified a(n) __________ benefit.
obvious
unique
hidden
exclusive
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