MARKET LEADER U1L1

Gojek is an example of a ______ in the ride share market

• market challenger

• market leader

• product range

• brand awareness

Consumers who always buy Sony when they need a new TV are showing ______

• brand loyalty

• product range

• product endorsement

• brand awareness

The ______ of Mercedes Benz is such that its products are seen as safe, reliable, luxurious, well made and expensive.

• brand image

• market research

• brand loyalty

• product placement

The use of Aston Martin Cars and Sony computers in James Bond films are examples of _____

• product placement

• product endorsement

• brand stretching

• market share

No one recognises our logo or slogan. We need to spend more on advertising to raise ________

• brand awareness

• brand image

• market share

• product launch

Apple and Samsung hold a near equal _____ in the smartphone market.

• market share

• product placement

• market leader

• brand stretching

Tesco's wide ______ means that it appeals to all sectors of the UK market.

• product range

• market share

• product endorsement

• brand awareness

George Clooney advertising Nespresso is an example of ______

• product endorsement

• brand loyalty

• brand stretching

• product range

Focus groups and consumer surveys are ways of conducting _____

• market research

• market share

• brand loyalty

• product launch

A fashion designer that launches their own perfume is an example of _____

• brand stretching

• brand image

• market share

• product placement