Brands & Marketing

So what's the best way to extend a luxury brand? __________ the brand.

• base of clients

• further afield

• stretching

• cautious approach

One company that has taken a(n) __________ to expansion is Bulgari.

• base of clients

• further afield

• ultra-luxury

• cautious approach

To pave the way for growth we needed to speak to a broader and aspirational __________ .

• base of clients

• further afield

• ultra-luxury

• core business

After fragrances, the company began to look __________ .

• bad history

• further afield

• ultra-luxury

• core business

And this idea of doing a very small collection of __________ hotels came about.

• bad history

• devalued

• ultra-luxury

• core business

Experts agree that care and control are vital when moving beyond the __________.

• bad history

• devalued

• brands

• core business

There's a lot of __________ about brand extensions.

• bad history

• devalued

• brands

• fast growth

If you overdo it, your brand is __________ .

• venture into

• devalued

• brands

• fast growth

I think the __________ which are most careful have the longest future.

• venture into

• stretching

• brands

• fast growth

This slow and steady process is not for everyone, particularly for businesses looking for __________ .

• venture into

• stretching

• cautious approach

• fast growth