Brands and Marketing 2

Market research suggests that we need to change our

______________ to appeal to younger customers.

• image

• growth

• base

Although we have built up an excellent ___________ of clients, we still need to attract new accounts.

• history

• base

• market

Our fast ____________ means that we have a high profile in the industry.

• history

• placement

• growth

The interactive marketing campaign has been successful as customer ______________ has increased dramatically.

• engagement

• awareness

• image

Rather than take a cautious ___________, we need to be bold and innovative.

• business

• image

• approach

The bank has refused our request for a further overdraft because of our bad repayment ___________.

• image

• history

• base

Brand stretching would help us ___________ into new markets.

• develop

• venture

• approach

Older consumers tend to be _____________ to brands, whereas younger ones are more likely to switch.

• loyal

• interactive

• careful