MKTG3530 C.E 2

Banner advertising refers to the use of a rectangular graphic display that stretches across the top, bottom, or sides of a website or online media property.

• True

• False

• Sleepy

• Let's go back Sir

Banner advertising functions mainly the same way as traditional advertising; however, the method by which the advertiser pays the host can differ greatly from traditional ad space sales.

• True and False

• False

• True

• Krik Krik

___ banner ad designs are generally still single frames with an image or catch phrase (slogan or punch line). This singular and still ad offers a “to-the-point”, as well as a subtle call to action.

• static

• flash

• animated

• video

This is an involved, time-consuming way to place your banner ads, but it does offer some significant advantages. This statement refer to HOW TO START WITH BANNER ADS IN ADVERTISING through ___

• Employ an Advertising Agency

• Join a Banner Ad Network

• Start an Affiliate Program

• Approach Web Sites Yourself

If you do advertise a particular product or service, link the banner ad to that part of your Web site, rather than your home ____.

• site

• page

• run

• away

An ___ is an artifact that depicts visual perception, such as a photograph or other two-dimensional picture, particularly one that resembles a subject.

• email

• apps

• image

• option

____ is a graphic image file produced according to a standard from the Joint Photographic Experts Group, an ISO/IEC group of experts that develops and maintains standards for a suite of compression algorithms for computer image files.

• JPEG

• PNG

• GIF

• MPG

A ___ is a graphic mark, emblem, symbol or stylized name used to identify a company, organization, product, or brand.

• apps

• image

• brand

• logo

A good logo is distinctive, ___, practical, graphic and simple in form, and it conveys the owner’s intended message.

• appropriate

• unethical

• complicated

• difficult

Web ads design is among the most prolific forms of marketing used in today’s online world and comes in ___ shapes and sizes.

• one

• all

• fix

• few