Marketing Review

Draw a representation of "The Marketing Concept" the whole goal of Marketing. Think: How should customers feel? What should businesses get out of it?

Which part of "Market Segmentation" would, "interests" fall under:

• Psychographics

• Demographics

• Geographics

• Tyranographics

Companies can sell Goods, Services, or Ideas but all the Marketing considerations will still apply:

• True

• False

Draw a representation of Mass vs Target vs Niche Marketing:

Brand Positioning means:

• Where will we put our store?

• Who are we? How should our customers feel about us? How do we compare to competition?

• Where will we place our logo?

• Target Marketing

Describe why this logo style might not work for a pediatrician's office:

How many functions of packaging can you remember:

Which type of promotion do you think would be most effective for Your Business idea?

• Advertising

• Personal Selling

• Direct Marketing

• Public Relations

• Sales Promotion

This ad really only makes sense if you realize that is Elvis. If you don't know about Elvis it won't have:

• Stopping Power

• Locking Power

• Transmission Power

• What kinda person doesn't recognize Elvis?

This ad uses what type of consumer motivation strategy:

• Emotional

• Rational

• Patronage

• Prestige