SEM II - Unit 1 & 2.01 Review Part II

Businesses collect marketing information from other sources in order to find out what is happening in the

• research department.

• external environment.

• parent corporation.

• internal organization.

Which of the following presents the greatest challenge for U.S. companies when developing a plan to sell movies in foreign countries:

• Language barrier in promotion

• Cost of foreign monetary exchange

• Uncertainty about government policies

• Lack of interest by foreign customers

Which of the following is an example of a governing body in the sport industry:

• International Olympic Committee

• NCAA Men's Basketball Championship

• Washington Nationals Baseball Team

• Rahal Letterman Lanigan Racing

Salaries, contracts, and profit sharing are often the issues that create conflicts between sports' leagues and

• team owners.

• sponsoring organizations.

• individual managers.

• players' associations.

Which of the following is an unfair, anticompetitive trade practice in sport/event marketing:

• Trademark infringement

• Loss prevention

• Employee strike

• Sponsorship exclusivity

What do athletes sometimes hire to help them organize charity tournaments?

• Marketing firms

• Sponsors

• Agents

• Recruiters

Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as

• exploitation.

• relationship marketing.

• exclusivity.

• value in kind (VIK).

Which of the following would an event marketer most probably contact when seeking sponsorship for an upcoming auto race:

• Nonprofit organizations

• Related businesses

• Athletic competitors

• Charitable organizations

What type of sponsorship objective involves bartering for goods and services?

• Cost avoidance

• Revenue generation

• Activation

• Promotion

The main portion of a marketing report that explains the research findings should include

• summaries and recommendations

• technical appendixes and indexes

• data-collection procedures.

• supporting tables and graphs.