Studying the theory of customer behavior for applying what issue

Câu 1: The set of opinions according to a customer's beliefs about a certain brand or product is called:

• A. Outstanding attributes

• B. Useful functions

• C. Consumption values

• D. Brand image

Câu 2: A customer has intended to buy motorbike A but received information from a friend that the maintenance service of this company is not very good. The above information is:

• A. A type of noise in the message

• B. One factor hindering purchasing decision

• C. One factor to consider before using

• D. Secondary information

Câu 3: How many different types of customer behavior are there in the presentation?

• A. 7

• B.5

• C.6

• D.4

Câu 4: Who benefits from the study of consumer behavior?

• A. Academics

• B. Engineers

• C. Doctors

• D. Teachers

Câu 6: How many factors affecting consumer behavior were mentioned in the presentation?

• A.3

• B.4

• C.5

• D.6

Câu 6: How many types of customer behavior?

• A. Variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior

• B. Habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior

• C. Dissonance-reducing buying behavior, complex buying behavior

• D. Complex buying behavior

Câu 7: The effect of learning about consumer behavior?

• A. To educate and help consumers make better decisions

• B. To improve business performance

• C. To influence public policy

• D. All of above

Câu 8: The following sentence is true or false “Consumer behavior analysis will be the first to indicate a shift in market trends.”

• A. True

• B. False

Câu 9: What happens to Total utility when marginal utility is negative?

• A.When MU is negative, TU is decreasing

• B . When MU is negative, TU is increasing

Câu 10:What are the five consumer behavior approaches?

• A. the economic man approach, the cognitive approach, the psychodynamic and behaviourist approaches and finally

• B. the economic man approach, the cognitive approach, the psychodynamic and behaviourist approaches and finally, the humanistic approach

• C. the economic man approach, the psychodynamic and behaviourist approaches and finally, the humanistic approach