A lesson in logos

When you see a swoosh what logo comes to your mind?

•  McDonald's

•  Apple

•  Nike 

•  Adidas sportswear

Apple's logo is one of the _____.

• simplest and most successful

• simplest and  Laziest

• most famous and particular

• most famous and unique

_________ are sold every minute

• About 500

• Less than 500

• Over 500

• 500

The company makes________

a year

•  more than 200 billion dollars

•  more than 200 million dollars

•   200 billion dollars

•   200 million dollars 

When were the first Apple laptops produced?

• 1995

• 1999

•  1980

•  1989

What was the problem that Apple company identified? 

• The people that started to criticize the logo

• the logos design was boring

• the logo  was seen by people who were looking at laptop

• The logo didn't look good to other people 

Who's the person from the reading’s picture?

• Steve Jobs

• Steve Wozniak

• Bill Gates

• an apple’s user

Do you agree with the last sentence in the article? " when you see other people using a product, you are more likely to buy it."

Is it true for you? Why or why not?

How important do you think logos are? Do they make you buy products? why?