G11BM_4Ps_Product

G11BM_4Ps_Product

11th Grade

15 Qs

quiz-placeholder

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G11BM_4Ps_Product

G11BM_4Ps_Product

Assessment

Quiz

Social Studies

11th Grade

Medium

Created by

Vasilis Karoumpalis

Used 5+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Convenience products that are sold in retail outlets on a daily basis are known as

Perishable goods

Fast moving consumer goods

Capital goods

Consumer goods

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Speciality goods include all the following, except

Exclusive sports cars

Gourmet food

IB Science textbooks

Designer jewellery

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is a perishable consumer product?

Motor vehicle

B. Fridge freezer

Fresh food

Legotoys

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The marketing strategy used to give a product a unique or distinctive aspect so that customers can distinguish it from those offered by competitors is known as

Product orientation

Product differentiation

Brand awareness

Unique selling point

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Pre-launch activities in the product life cycle do not include

Generating new ideas

Market research

Perception mapping

Test marketing

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following activities does not take place during the research and development stage of the product life cycle?

Marketresearch

Test marketing

Monitoring of competitors

Publicity

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The stage in a product's life cycle that requires significant investment yet often incurs losses is known as

Launch

Growth

Maturity

Decline

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