
G11BM_4Ps_Product
Authored by Vasilis Karoumpalis
Social Studies
11th Grade
Used 5+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Convenience products that are sold in retail outlets on a daily basis are known as
Perishable goods
Fast moving consumer goods
Capital goods
Consumer goods
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Speciality goods include all the following, except
Exclusive sports cars
Gourmet food
IB Science textbooks
Designer jewellery
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following is a perishable consumer product?
Motor vehicle
B. Fridge freezer
Fresh food
Legotoys
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The marketing strategy used to give a product a unique or distinctive aspect so that customers can distinguish it from those offered by competitors is known as
Product orientation
Product differentiation
Brand awareness
Unique selling point
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Pre-launch activities in the product life cycle do not include
Generating new ideas
Market research
Perception mapping
Test marketing
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following activities does not take place during the research and development stage of the product life cycle?
Marketresearch
Test marketing
Monitoring of competitors
Publicity
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The stage in a product's life cycle that requires significant investment yet often incurs losses is known as
Launch
Growth
Maturity
Decline
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