Product Management: Business Model

A business model is a suitable tool for:

• situation analysis

• environmental analysis

• market model

• strategy benchmarking

What are objectives of "channels"?

• distribution

• cost savings

• customer relationship

• communication

What are potential segmentations in the B2B market?

• age

• industry

• company size

• lifestyle

Are "channels" always owned by the supplier?

• No

• Yes

When should we start with a group segmentation?

• If there are different needs

• If the customers are hard to distinguish

• If they are reached through different channels

• If they require different types of relationship

Who are potential customers of the book: "Business Model Generation"?

• visionaries

• mechanical engineers

• entrepreneurs

• academics

What are reasons for developing a business model?

• reduce costs

• plan activities

• analyze the situation of a business unit

• communicate ideas

What do you do first?

• business model canvas

• business plan

Which key question(s) belong(s) to the business model canvas block : " Channels"?

• For whom are we creating value?

• Which ones are most cost-efficient?

• Who are our stakeholders?

• How are we integrating them with customer routines?

Do we differentiate between "users" and "customers"?

• yes

• no