Chapter 3 - Social Media Marketing

How well customers are familiar with a brand and its products and services.

• customer advocacy

• interactions

• social media reach

• brand awareness

The percentage of those who visit one page of a website before exiting that website.

• interactions

• retargeting

• brand awareness

• bounce rate

How well your customers support your product or brand.

• brand awareness

• customer advocacy

• reach

• retention

A catalog of current and potential customers' email addresses.

• email database

• email marketing

• email prospects

• address book

Digital marketing strategy of communicating with prospects and customers via electronic mail services.

• reach

• interactions

• email marketing

• digital marketing

Communication between a brand and an audience member (like, comment, retweet, etc.)

• reach

• interactions

• bounce rate

• brand bumping

Analytics metric that refers to the number of users who have come across particular content on social platforms.

• retargeting

• reach

• interactions

• none of the answers are correct

Focusing on individuals that have bounced from your site.

• retargeting

• bouncers

• reach

• none of the answers are correct

Ability to keep current customers.

• interactions

• reach

• targeting

• retention

Income a business makes from its products or services offered.

• revenue

• sales

• profit

• all of the answers are correct