Marketing Quiz

Marketing Quiz

University

20 Qs

quiz-placeholder

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Marketing Quiz

Marketing Quiz

Assessment

Quiz

Fun

University

Hard

Created by

SAMARTH AGARWAL

Used 52+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The stages of the product life cycle are

      Introduction, Growth, Maturity, Saturation, Decline.

Introduction, Growth, Maturity,

Decline

 Maturity, Saturation, Introduction and Decline

Maturity, Saturation, Growth, Decline

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Demographics refers to

     Money consumers are willing to spend

  Numerical facts about a population

Numerical facts about sales

None of above

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What type of market research is a survey?

Primary Research

Secondary Research

   Desk research

  Lab research

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Niche marketing means?

  Selling products that are non specific

Targeting a wide- variety of people

   Personalized products targeting narrow groups of people

None of above

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

______________ is paid communication to promote a product, service, brand or cause through the media.

  Public Relations

Advertising

   Media

All of the above

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is part of an organization's marketing environment?

The organization's micro-environment.

The organization's macro-environment.

Any internal or external force affects the organization's ability to create, communicate, deliver, and exchange value offerings.

All of the options listed are part of an organization's marketing environment

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Define the term ‘market’?

a place where similar products grouped together

a competitive high street

a place where buyers and sellers meet

a basket of good

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