SPO1044 W9 - sponsorship

Sponsorship falls within which element of the marketing mix?

(a)  

Answer explanation

Promotion or marketing communication - communicating with customers

Which are the two parties of the sponsorship agreement?

(a)  

Sponsorship is solely about providing financial services to a sponsee.

• True

• False

Answer explanation

can also be goods, services, expert advice.

Sport sponsorship has a positive influence on brand image and brand awareness.

• True

• False

Sponsorship objectives of a sponsor are always linked to increase of sales.

• True

• False

Answer explanation

Example of women's sport sponsorship in Australian Rules football where the sponsorship was motivated by the desire to promote gender equality at a firm, industry and broader societal level.

Could also be to improve staff morale, satisfaction etc.

During the decline stage of the PLC (product life cycle), the organisation should no longer enter into sponsorship agreements.

• True

• False

Current sponsorship trends in indicate a fall in women sport and esports.

• True

• False