History of Graphic Design

Cave paintings date back to ________ show the development of modern humans and marks the beginning of visual communication.

It demonstrates early humans ability to _________.

• 40,000 BC, observe

• 30,000 BC, record

• 20,000 BC, render

In 1200/1500 BCE the first varified alphabet was discovered known as _______________. It was widely used by _______________.

• vetruvian alphabet, scribes

• phonecian alphabet, merchants

In the 1400s the German artisan named (a)   develped the printing press.  The production of books became easier cheaper and more widely accessable.

Recurring imagery seen in posters circulating around  (a)   during the 1920s showed that visual communication was becoming more effective and more widespread.

1917 the dutch Art Movement 'De Stil'  established ________________ and a reduction of ________________ & _______________.  Is thought to have greatly influenced later design including Henry Beck's 1933 map design. Condensing information into an easily readable form  using color and form to clearly communicate.

• abstraction, form & color

• distortion, image & text

Max Miedinger and Eduard Hoffmann's typeface (a)   created in 1957 became the most widely used typeface and promoted neutrality and readability.

Alberto Corda 1960 photo of (a)   became a symbol of counter culture. Jim Fitzpatrick's 1960 rendition of this photo further embedding this image into our society.

Technological development throughout the 1960s, 70s and 80s including the first commercially available computer introduced the first digital graphic user interface.

(a)   was founded in 1882 famous for creating a multitute of creative software and formats. The boom of online buisness and the exponential rise of the internet has created a high demand for Graphic Design and effective (visual) communcation.

Graphic Design has never been so easy to produce and so accessable. The widespread use of the commercial computer has enabled anyone and everyone to become a (a)   and put the power of visual communicaiton in the hands of the many.