HEALTH (4th Quarterly Examination)

It is one effective way of selling products and services.

• Advertisements

• Newspapers

• Magazines

They make use of statements that appeal to consumers emotions.

What is the technique used here?

• Humor

• Authority

• Fear

They hire personalities and practitioners as endorsers.

What is the technique used here?

• Humor

• Authority

• Fear

They use funny presentations like artists, graphics, and jingles.

What is the technique used here?

• Humor

• Authority

• Fear

They offer discounts, gifts, and for use of coupons.

What is the technique used in the above statement?

• Testimonial

• Bandwagon

• Rewards

They use testimonies from people who have experienced their products, mostly TV personalities.

What is the technique used in the above statement?

• Testimonial

• Bandwagon

• Rewards

They present the product as one that is widely used.

What is the technique used in the above statement?

• Testimonial

• Bandwagon

• Rewards

They emphasize that one brand is better than another or is exclusive or limited.

What is the technique used in the above statement?

• Scientific Evidence

• Cost

• Snob

• Brand Loyalty

Mostly, plain folks are used in endorsing products to show that these are time-tested.

What is the technique used in the above statement?

• Scientific Evidence

• Cost

• Snob

• Brand Loyalty

They focus on the cost-effectiveness of the product.

What is the technique used in the above statement?

• Scientific Evidence

• Cost

• Snob

• Brand Loyalty