SEM Unit 3 Part II Review

A college athletic department sets the football ticket prices so that the organization earns income of $12 per ticket after covering expenses. This is an example of a price objective based on

• demand.

• competition.

• profitability.

• volume.

When a hockey team sets its ticket prices so it can achieve its goal of increasing its fan base by five percent, the hockey team is establishing a price objective in conjunction with a __________ goal.

• licensing

• cost

• sales

• contingency

One reason sport/event marketers often bundle extra amenities with tickets is to

• manage distribution.

• increase revenue.

• improve coverage.

• control publicity.

Which of the following is a characteristic of product bundling in the sport/event industry:

• Lower prices

• Higher quality

• Higher prices

• Lower quality

When developing a preseason booking strategy, the most important factors for a sport/event organization to consider are its timing, target markets, and

• security issues.

• geographic origin.

• inventory needs.

• selling methods.

A successful pre-season booking strategy often involves targeting

• occasional attendees.

• current ticket holders.

• walk-up spectators.

• community organizations.

When forecasting projected ticket sales for a professional basketball team, sporting event organizers consider the

• television network broadcast rights.

• the size of the opponent's stadium.

• team's performance record.

• press-box space availability.

Which of the following is an incentive that sport organizations often use to sell tickets to large groups:

• Advertising

• Discounts

• Publicity

• Merchandising

Concession stands, licensed merchandise, and luxury box seats are some of the goods and services that are usually available at a(n)

• sport industry conference.

• formal fund-raising dinner.

• professional football game.

• art exhibit and street festival.

Why do organizers of major events often hire the services of professional lighting and sound companies?

• To monitor the timing of all event activities

• To entertain crowds during half-time shows

• To work with network broadcast crews

• To install and operate technical systems