International Marketing

Which of the following is not a cultural consideration for international marketers?

• Business etiquette

• Languages

• Local laws

• Local preference

Which of the following is not an artificial barrier to international trade?

• Custom duties

• Embargoes

• Language and culture

• Quantitative limits

Which of the following is not a cultural export?

• American pop culture

• Japanese JIT production method

• Mobile phones from Finland

• Pasta and pizza meals from Italy

Businesses that benefit from being able to market their products in exactly the same way across the world are engaged in

• External economies of scale

• Global marketing

• International marketing

• Multinational trade

The mannerisms and customs by which business is conducted in different countries and areas of the world is known as

• Business etiquette

• Business protocol

• Culture

• Internationalism

Opportunities of international marketing include

• Extending a product's life cycle

• Large scale production

• Marketing costs

• Legal issues

Which of the following methods of trade protection would not be welcomed by foreign firms if reduced?

• Administrative procedures

• Export restraints

• Quotas

• Tariffs

Benefits to a firm in selling products internationally do not include

• Increased sales and profits

• Lower costs through international marketing

• Lower prices being charged

• Opportunities to enjoy economies of scale

International marketing is also known as global marketing

• True

• False