Product

1. The life of a product is called what...?

• Product Life

• Product life cycle

• Product cycle

• Cycle of life

2. In which stage of the Product Life Cycle do you see HIGH SALES over a SHORT space of TIME?

• Maturity / Saturation

• Decline

• Introduction

• Growth

3. What does U.S.P stand for?

• Unique Service Product

• Unique Selling Point

• Unique Service Provider

• Unique Selling Place

4. A 'core' product is what?...

• the basic item offered

• extra's

5. An 'Augmented' product is what?...

• the basic item offered

• extra's

6. LEGO friends is based on the original Lego, but aimed at Girls.

This is an example of a what?...

• Product Life Cycle

• Augmented product

• Extension Strategy

7. Businesses need to differentiate their product or service to:

(tick all that apply)

• avoid the risk of failure

• attract customers

• demonstrate their product meets customer needs

• stand out from their competitors

8. Which stage of the product life cycle is a product being launched / released onto the market?

• Development / introduction stage

• Growth stage

• Maturity stage

• Decline stage

9. SATURATION is the stage between MATURITY and DECLINE.

• TRUE

• FALSE

10. Releasing a new flavour is another example of an EXTENSIOn STRATEGY

• TRUE

• FALSE