STE Exam Revision

How can a sales representative be able to identify an amiable customer?

• The customer emphasizes on facts

• The customer tends to be enthusiatic

• The customer has good listening skills

• The customer does not ask personal questions

The following are sources of prospecting EXCEPT

• referrals

• loyal customers

• digital marketing

• pleasing customers

Which department provides after-sales support to customers with regards to the company's products and services?

• Operations

• Human Resources

• Business Development

• Marketing Communication

The primary objective of a sales professional is to

• understand pricing strategies

• generate sales for the company

• learn how to speak to customers

• monitor sales and market trends within specific industries

Mandy is always positive and happy about receiving suggestions and new sales ideas from customer. Which of the six basic points of effective sales communication does she have?

• Assertiveness

• Authenticity

• Clarity

• Open-mindedness

What is an example of a positive body language?

• Crossed arms

• Hands in the pocket

• Maintain eye contact

• Leaning against the wall when talking

Which one of the following is NOT a feature of a plastic water bottle?

• Economical

• Translucent

• Blue in colour

• High density polyethylene

Which of the following is a barrier to communication?

• Tech-speak

• Familiar accent

• Good listening skills

• Relevant messages to meet customers' needs

A 10-year warranty is an example of

• customer goodwill

• after-sales support

• customer wellbeing

• token of appreciation

Peter wants to buy 5 pens. He is advised by the sales executive he can get 10% if he buys 10 pens. What type of selling method is the sales executive using?

• Up selling

• Cross selling

• Quantity selling

• Suggestive selling