MA UNIT 7

______________ is any form of communication a business or organization uses to inform, persuade or remind individuals about its products or services.

• Promotion

• Product

• Price

• Place

Which of the following is NOT a type of public relations activity?

• Sponsorships

• Public events

• Press kits

• Door-to-door sales

Which of the following is an example of personal selling?

• Slogans

• An organization sponsoring a local youth soccer league

• Coupons and rebates

• Telemarketing

What are the two basic aspects of advertising?

• The message and the medium

• The budgeting and the time of day

• The frequency and the message

• The medium and the time of day

Which of the following is an example of sales promotions?

• Slogans

• An organization sponsoring a local youth soccer league

• Coupons and rebates

• Telemarketing

What is the segment of individuals who benefit from your product called?

• Viewers

• Ideal

• Target market

• Audience

Advertising which plays before a movie uses which type of advertising medium?

• Print media

• Broadcasting media

• Internet media

• Outdoor media

Which of the following is NOT an advantage of advertising?

• It is inexpensive

• It increases business awareness

• It entices customers visually

• It reaches a wide audience

Public relations is often associated with which of the following?

• Human resources and employee relations

• Publicity or “free advertising”

• Dishonest companies

• Customer service

Which of the following is an advantage of sales promotion?

• It can be highly interactive.

• It can be a great way to communicate complex product information.

• It allows salespeople to build relationships with the customers.

• It increases sales and immediate buying action.