Advertising; Target Audience, Ethos, Pathos and Logo

What do you know about advertising? Dot point some responses.

Draw your idea of a good advertisement, label the diagram with what techniques you used.

What is a target audience?

Demographics of a target audience include....?

What is Ethos?

• An appeal to character

• An appeal to emotion

• An appeal to logic

• An appeal to a target audience

An appeal to logic and reasoning is?

What is Pathos

• An appeal to character

• An appeal to emotion

• An appeal to logic

• An appeal to the target audience

What kind of pathos is used in this image?

• An appeal to fear

• An appeal to empathy

• An appeal to hunger

• An appeal to happiness

This advertisement is an example of mostly which kind of appeal?

Who is the most likely target audience of this advertisement

• Dog owners, active lifestyle, young 20-30, not gender specific, average to high income

• Females aged 8-14, interested in makeup, middle class family

• Older Men, aged 45+, active lifestyle, high income earners

• Men aged 20+, active lifestyle, single or an athlete, interested in running and fitness. Average to high income