Persuasion

Plato

Aristotle

Alexander the Great

Alexander Hamilton

to challenge others opinions

to explain multiple opinions to a group of people

to emotionally explain your position

to change others' point of view or move them to take action

True

False

Ethos, Passio & Logica

Ethos, Pathos & Logos

Ethas, Pathas & Logas

an argument using brand imagery

an argument based on character and creditability

an argument based on facts, evidence and reason

an argument using sad statistics

present themselves professionally

present facts and statistics credibly

present themselves as professional, responsible and clean

present themselves as credible, trustworthy, honest and ethical

being passionate and loud when speaking to the audience

appealing to an audiences emotions and feelings

expressing your own emotions and feelings to the audience

appealing to an audience through logical reasoning

Ethos

Pathos

Logos

Pathos

Logos

Ethos