Brands

the tendency to always buy a particular brand

• brand loyalty

• brand name

• brand awareness

• brand stretching

• brand image

the title given to a product by the company that makes it

• brand image

• brand loyalty

• brand name

• brand stretching

• brand awareness

the ideas and beliefs people have about a brand

• brand loyalty

• brand awareness

• brand name

• brand image

• brand stretching

using an existing name on another type of product

• brand awareness

• brand loyalty

• brand image

• brand stretching

• brand name

how familiar people are with a brand (or its logo and slogan)

• brand awareness

• brand name

• brand stretching

• brand image

• brand loyalty

the set of products made by a company

• product lifecycle

• product launch

• product range

• product placement

• product endorsement

when products are used in films or TV programs

• product launch

• product lifecycle

• product placement

• product endorsement

• product range

the use of a well-known person to advertise products

• product placement

• product range

• product endorsement

• product launch

• product lifecycle

the length of time people continue to buy a product

• product launch

• product range

• product endorsement

• product lifecycle

• product placement

the introduction of a product to the market

• product launch

• product lifecycle

• product placement

• product endorsement

• product range