Persuasive Language (Appeals)

• Ethos (Credibility)

• Logos (Logic)

• Pathos (Emotion)

• Ethos (Credibility)

• Logos (Logic)

• Pathos (Emotional)

Method of persuasion that appeals to EMOTIONS and FEELINGS

• Ethos

• Pathos

• Logos

Examples of this method of persuasion includes statistics, research, data, and facts

• Ethos

• Pathos

• Logos

Donate just $1 a day. Make sure no one goes hungry under your watch.

• Ethos (Credibility)

• Logos (Logic)

• Pathos (Emotion)

The Center for Disease Control advises everyone to get a flu vaccination.

• Ethos (Credibility)

• Logos (Logic)

• Pathos (Emotion)

"Wear Air Jordans at your next game, and see how high you fly!" - Michael Jordan

• Ethos (credibility)

• Logos (Logic)

• Pathos (Emotion)

Nearly 25% of all car accidents are caused by drivers using cell phones while driving.

• Ethos (credibility)

• Logos (logic)

• Pathos (emotion)

Which of the following is an example of pathos (appeal to emotion)?

• The essay was worded so than anyone could understand it

• The speaker makes sure to credit all of the information he's presented

• The senator used a spreadsheet to prove why his new economic plan would work

• A commercial uses sad music and images of suffering animals to inspire donations