SMS Review - Deck 1

A game development company ask the players for ideas and scenarios for the new game. What stage of social community building is this?

• Leverage

• Growth

• Cultivation

• Creation

A small business is selling widgets. A recent customer is enthusiastic about their social media network. What kind of social media communication is this?

• Posted Communication

• Paid Communication

• Owned Communication

• Earned Communication

A mid-sized technical company has an active presence on multiple social media sites. It has a variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising. What would help them choose the best platform to achieve their goals?

• o   Identify the most common characteristics of their followers and select the platform that best targets them.

• o   Compare the advertising rates of multiple platforms and choose the least expensive one

• o   Consolidate the multiple platforms, by migrating users into one network.

• Select the best possible graphic designer to create eye-catching, compelling advertisements

Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?

• Theft of intellectual property and cybercrime

• Financial loss and corporate identity theft.

• Reputation damage and financial loss

• Reputation damage and cybercrime.

Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads. What information do you need to calculate the cost-per-click of the campaign?

• Total budget amount, pay-per-click fee and total clicks made.

• E-commerce site listing fees. Website development costs and pay-per-click fees.

• Employee compensation, cost of goods sold and pay-per-click fee.

• Graphic design cost, membership fee. pay-per-click fee and total clicks made

Which of the following is the chief disadvantage to using social media?

• In a crisis situation, a company's reputation can be damaged quickly.

• You can gather information about what customers want in products.

• A company must establish policies covering social media usage and provide training

• A company can lose control of how its corporate logo is used.

Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?

• Written

• Social

• Political

• Campaign

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

• Return on Engagement

• Click-through Rates

• Total shares

• Cost per Click

Jillian is the social media strategist for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stages require assigning probability levels to threats?

• Monitor and Revise

• Assess and Evaluate

• Identify and Resolve

• Manage and Mitigate

In order to be considered as part of a brand's primary audience, a persona must be:

• someone who is interested in the product, wants to share the product with more users and is able to afford the product.

• considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.

• a returning customer who shares the product with other users and who regularly interacts with your brand.

• someone who is interested in the product, needs the product and is able to afford the product.