Advertising Language Features

Colloquial Language

• Casual informal language pertaining to a specific group, meant to establish a connection between the speaker and the target audience.

• the advertiser/company/product promises to do something for the consumer.

• emphasises a particular point so that the audience remembers it. It can be a build-up of words, phrases and concepts for a particular effect.

• To show the likelihood of something occurring.

Making a promise

• the company gives an extra reason to purchase the product. Usually, it’s a saving on another product, a competition or special pricing.

• A thing regarded as representative or symbolic of something else.

• the advertiser/company/product promises to do something for the consumer.

• These are words that say a behaviour or action is morally right or wrong.

Incentives

• Casual informal language pertaining to a specific group, meant to establish a connection between the speaker and the target audience.

• the company gives an extra reason to purchase the product. Usually, it’s a saving on another product, a competition or special pricing.

• An exaggeration for dramatic effect.

• To show the likelihood of something occurring.

 Metaphors

• emphasises a particular point so that the audience remembers it. It can be a build-up of words, phrases and concepts for a particular effect.

• the advertiser/company/product promises to do something for the consumer.

• Comparing two things using like or as.

• A thing regarded as representative or symbolic of something else.

Alliteration

• Casual informal language pertaining to a specific group, meant to establish a connection between the speaker and the target audience.

• The repetition of two or more initial sounds.

• the company gives an extra reason to purchase the product. Usually, it’s a saving on another product, a competition or special pricing.

• An exaggeration for dramatic effect.

Simile

• Comparing two things using like or as.

• An exaggeration for dramatic effect.

• the advertiser/company/product promises to do something for the consumer.

• informal language pertaining to a specific group, meant to establish a connection between the speaker and the target audience.

Hyperbole

• verbs used to give orders, commands, warning or instructions.

• A question asked in order to create a dramatic effect or to make a point rather than to get an answer.

• An appeal to emotion

• An exaggeration for dramatic effect.

Language of Affect

• These words that show emotion, leading the reader to feel something in response to the text.

• These are words that say a behaviour or action is morally right or wrong.

• A question asked in order to create a dramatic effect or to make a point rather than to get an answer.

• To show the likelihood of something occurring.

Language of Judgement

• Are verbs used to give orders, commands, warning or instructions.

• emphasises a particular point so that the audience remembers it. It can be a build-up of words, phrases and concepts for a particular effect.

• These are words that say a behaviour or action is morally right or wrong.

• the company gives an extra reason to purchase the product. Usually, it’s a saving on another product, a competition or special pricing.

Imperatives

• Are verbs used to give orders, commands, warning or instructions.

• A question asked in order to create a dramatic effect or to make a point rather than to get an answer.

• The repetition of two or more initial sounds.

• Casual informal language pertaining to a specific group, meant to establish a connection between the speaker and the target audience.