product management

product management

University

12 Qs

quiz-placeholder

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product management

product management

Assessment

Quiz

Professional Development

University

Practice Problem

Hard

Created by

rheamarkeith Onpoo

Used 5+ times

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12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

are products and services bought by final consumers for personal consumption.

Consumer products

Convenience Products

Shopping Products

specialty products

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

products are less frequently purchased    consumer products and services that the customer compares carefully on suitability, quality, price, and style.

consumer products

shopping products

convenience products

specialty products

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.

shopping products

specialty products

shopping products

unsought products

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Competitive tool for differentiating a product from competitors’ products and assessed based on the value to the customer versus its cost to the company

features

products features

products

product quality

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

involves designing and producing the container or wrapper for a product.

labels

product support

packaging

brand

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

consists of all the product lines and items that a particular seller offers for sale.

product line

product

brand

product mix

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

is the differential effect that knowing the brand name has on customer response to the product or its marketing.

brand association

brand value

brand equity

brand positioning

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