product management

are products and services bought by final consumers for personal consumption.

• Consumer products

• Convenience Products

• Shopping Products

• specialty products

products are less frequently purchased    consumer products and services that the customer compares carefully on suitability, quality, price, and style.

• consumer products

• shopping products

• convenience products

• specialty products

are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.

• shopping products

• specialty products

• shopping products

• unsought products

Competitive tool for differentiating a product from competitors’ products and assessed based on the value to the customer versus its cost to the company

• features

• products features

• products

• product quality

involves designing and producing the container or wrapper for a product.

• labels

• product support

• packaging

• brand

consists of all the product lines and items that a particular seller offers for sale.

• product line

• product

• brand

• product mix

is the differential effect that knowing the brand name has on customer response to the product or its marketing.

• brand association

• brand value

• brand equity

• brand positioning

It is anything in the form of good and services or idea consisting of a bundle of tangible and intangible attributes that can be offered to a market

• core products

• branding

• product strategies

• product

This is the end benefit for the buyer it is what the buyer really buying.

• core product

• formal product

• product

• quality

These products whose purchase is unplanned by the consumer but take place as a result of marketing actions or known as agressive marketing campaign activities

• unsought products

• products

• new product

• core product