A logo is a brand’s

Business Management 1 3.07

Quiz
•
Business
•
9th - 12th Grade
•
Medium
Lauren Ashe
Used 16+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
promise
identifying mark
personality
catchphrase
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a true statement about brand promise:
It is explained solely through advertising
It decreases brand awareness
It is not usually stated in words
It is the same thing as brand logo
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does brand promise affect employees?
It creates their job descriptions
It gives them a common goal
It increases their bonuses
It creates additional pressure on their jobs
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
During-the-sale touch points should be designed to
get the customer’s attention
resolve any problems the customer has with the product
show the customer what benefits the brand offers
reinforce that the customer is making the right buying decision
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A certain electronics brand portrays the characteristics of youth, energy, and hopefulness. This is an example of
business environment
corporate culture
brand promise
brand personality
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The benefit that a brand promises to its target customers must be
important to them
tangible
of monetary value
approved by the government
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
You can recognize a true brand promise if it
is authentic and credible
is tied to features and product specifications
relates to just the business’s marketing activities
demonstrates the similarities between the brand and its competitors
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