Business Management 1 3.07

Business Management 1 3.07

9th - 12th Grade

20 Qs

quiz-placeholder

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Business Management 1 3.07

Business Management 1 3.07

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Lauren Ashe

Used 16+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A logo is a brand’s

promise

identifying mark

personality

catchphrase

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a true statement about brand promise:

It is explained solely through advertising

It decreases brand awareness

It is not usually stated in words

It is the same thing as brand logo

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does brand promise affect employees?

It creates their job descriptions

It gives them a common goal

It increases their bonuses

It creates additional pressure on their jobs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During-the-sale touch points should be designed to

get the customer’s attention

resolve any problems the customer has with the product

show the customer what benefits the brand offers

reinforce that the customer is making the right buying decision

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A certain electronics brand portrays the characteristics of youth, energy, and hopefulness. This is an example of

business environment

corporate culture

brand promise

brand personality

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The benefit that a brand promises to its target customers must be

important to them

tangible

of monetary value

approved by the government

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

You can recognize a true brand promise if it

is authentic and credible

is tied to features and product specifications

relates to just the business’s marketing activities

demonstrates the similarities between the brand and its competitors

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