Business of Retail - Unit 3

Which is not a component of a marketing plan? (3.1)

• Planogram

• Product

• Price

• Promotion

Bill is creating and selling homemade cookies. Which of the following factors does NOT directly affect how much Bill will sell his cookies for? (3.1)

• The price of sugar

• The prices that Bill's competitors charge for similar cookies

• The oven temperature Bill uses when he bakes the cookies

• The amount of money that Bill wants to make on each sale

Which of the following is NOT considered a promotional strategy? (3.1)

• Advertising

• Publicity

• Personal selling

• Pricing

The promotional approach aimed at specific customers with the goal of getting the customer to take action is called:

(3.1)

• Direct marketing

• Cold calling

• Sales

• Advertising

The most influential form of advertising is:

(3.1)

• Newspaper

• Cold calling

• Social media

• TV

Visual merchandising does the following:

(3.2)

• Promotes products using magazine advertisements

• Creates advertising billboards

• Allows customers to make a connection with products

• Organizes merchandise in the stockroom

When doing a store walkthrough, you notice a light fixture in the stockroom that's covered with dust and dead insects, and one light bulb is flickering. What do you do? (3.2)

• Fix it yourself

• Tell your manager

• Ignore the issue - maintenance will take care of it

• Call the electrician

When doing a store walkthrough, you see spilled soda on the floor. What do you do first? (3.2)

• Get a cone or marker and put it near the spill so that no one will walk on it

• Tell your manager

• Ignore the issue - maintenance will take care of it

• Clean it up

What's the term for a schematic diagram that visually represents the way in which merchandise should be displayed on the sales floor? (3.2)

• Visual merchandising

• Planogram

• PLU

• Inventory system

The FIFO method makes sure that which of the following occurs:

(3.2)

• Items with the nearest-term expiration dates are in the front

• Items with the nearest-term expiration dates are in the back

• Top-selling items are in the front

• Top-selling items are in the back