Business of Retail - Unit 3

Business of Retail - Unit 3

9th - 12th Grade

10 Qs

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Business of Retail - Unit 3

Business of Retail - Unit 3

Assessment

Quiz

Other

9th - 12th Grade

Practice Problem

Medium

Created by

Jennifer Bright-Seymore

Used 358+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is not a component of a marketing plan? (3.1)

Planogram

Product

Price

Promotion

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Bill is creating and selling homemade cookies. Which of the following factors does NOT directly affect how much Bill will sell his cookies for? (3.1)

The price of sugar

The prices that Bill's competitors charge for similar cookies

The oven temperature Bill uses when he bakes the cookies

The amount of money that Bill wants to make on each sale

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT considered a promotional strategy? (3.1)

Advertising

Publicity

Personal selling

Pricing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The promotional approach aimed at specific customers with the goal of getting the customer to take action is called:

(3.1)

Direct marketing

Cold calling

Sales

Advertising

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The most influential form of advertising is:

(3.1)

Newspaper

Cold calling

Social media

TV

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Visual merchandising does the following:

(3.2)

Promotes products using magazine advertisements

Creates advertising billboards

Allows customers to make a connection with products

Organizes merchandise in the stockroom

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

When doing a store walkthrough, you notice a light fixture in the stockroom that's covered with dust and dead insects, and one light bulb is flickering. What do you do? (3.2)

Fix it yourself

Tell your manager

Ignore the issue - maintenance will take care of it

Call the electrician

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