ESB Semester Exam Review

Diego’s family has opened a hamburger stand. Diego thought it would be a good idea to use a similar

name, logo, and menu as his favorite large hamburger chain. This would show customers that his family’s

business provides the same quality. Several months later, Diego’s family received a letter from an

attorney telling them to cease and desist from making it look like their hamburger stand is part of

the chain. Which type of intellectual property is at issue in this example?

• Patent

• Copyright

• Trademark

• Service Mark

Equity financing requires a business owner to give up control of the business to obtain funding

• True

• False

Bootstrapping requires the owner of the company to provide all the funding.

• True

• False

Cohen creates a new cellphone case for the latest iPhone that is said to rival the most protective on the market. Which intellectual property law would best protect Cohen's design?

• copyright

• patent

• trademark

Which section of the business plan is focused on customer retention, growth and acquistion?

• Marketing

• Organizational

• Financial

• Executive Summary

Which documents summarize a business plan of a company?

• lean canvas

• marketing plan

• business plan

• pitch deck

What protects this brand logo?

• trademark

• copyright

• patent

• trade secret

Which role oversees the company finances?

• CFO

• CEO

• COO

• Stakeholder

Which role oversees daily operational and administrative functions?

• CFO

• CEO

• COO

• Stakeholder

Which role reports to the board of directors?

• CFO

• CEO

• COO

• Stakeholder