Product and Price Strategy Quiz

Product and Price Strategy Quiz

11th Grade

53 Qs

quiz-placeholder

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Product and Price Strategy Quiz

Product and Price Strategy Quiz

Assessment

Quiz

Business

11th Grade

Medium

Created by

JOSEPH CRISMON

Used 5+ times

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53 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of marketing related to product strategy?

Increase production speed

Meet customer needs while achieving business goals

Reduce manufacturing costs

Focus only on advertising

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the three product levels?

Core product

Actual product

Augmented product

Promotional product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market segmentation by age, gender, and income is called:

Behavioral segmentation

Geographic segmentation

Demographic segmentation

Psychographic segmentation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a Unique Selling Proposition (USP)?

A) A universal sales plan

B) What makes a product unique and different

C) A pricing strategy

D) A customer service policy

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Packaging serves all the following functions EXCEPT:

A) Product protection

B) Brand communication

C) Increasing production speed

D) Providing product information

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first stage of the product life cycle?

Growth

Introduction

Maturity

Decline

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of product differentiation?

Lowering prices

Offering better quality or unique features

Reducing advertising

Increasing production volume

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