Customer Feedback techniques

How do customers vary?

• What they like to buy

• The amount of money they are willing to spend

• How they look

• How they speak

Why are Customer Feedback techniques useful for new start up Businesses?

• If products do not sell, Businesses need to dump these

• If things are not going well for a Business, these techniques can tell why

• To make profit

• To help with Break even

Pick 2 Customer Feedback techniques

• Customer comment cards

• Observation

• Online Surveys

• Focus Group

What Customer feedback has been used?

• Online Diary

• Social Media

• Online Survey

• Customer comment cards

What type of Customer feedback technique has been used?

• Online Diary

• Social media

• Comments made to staff members

• Email contact forms

Which of these is a drawback of using social media to communicate with customers?

• It is expensive

• It is time consuming

• Negative reviews could be seen by lots of people

• Bias answers

Define Online Survey

• A conversation you have with a customer over the telephone

• Leaving comments for staff in a comment box

• Reviewing pages online

• A structured questionnaire that your target audience completes

Define Social media

• A structured questionnaire that your customers complete

• Available online which holds reviews and comments

• Comments made to staff members

• Surveys completed over the telephone

Define Email contact form

• Adding comments on a card

• discussion face to face

• Sending and receiving comment mail as a form

• Looking at reviews online

Define Customer Comment cards

• Gather information through a survey

• Gather data through a platform

• Gather customer feedback for a business in the form of a review, comment or suggestion from the customer base

• Gather information through a discussion